Author:hostCreated:09/07/2009 13:51Internet Marketing news and developments
By host on 29/06/2010 13:38Source: Econsultancy
A successful blog isn’t built in a day, but it’s well worth the effort it takes. A good blog isn’t just a great chance to build links and include keyword-rich relevant content, it’s also a brilliant way to boost your company’s reputation – and your professional profile too.
You can read more about the benefits of blogging in my previous beginner's guide to blogging post.
But setting up your first blog can be a daunting task and it’s easy to make mistakes. So, what should you know before you even begin? Here are my 10 top tips for starter success:
1) Use highly descriptive titles Let’s start at the very beginning, with the importance of the title. Search engines look to the title of a post to see what it contains; they place a lot of value on the headline.
This makes it essential you write clear and descriptive titles rather than puns or teasers. So, for example,... Read More » |
By host on 29/06/2010 12:13After outpacing TV, online ads also overtake print
Overall, UK advertising spending suffered a double-digit drop in 2009, according to several sources. But the Internet defied this downward trend. UK advertisers spent £3.54 billion ($5.56 billion) online in 2009—5.7% more than in 2008.
Online spending growth will speed up in 2010 to 7% before moderating in 2011. The London Olympics in 2012 will also provide a boost in spending increases.
“On the whole, digital marketers in the UK rose to the challenge of budget restraint with sound strategies and imagination,” said Karin von Abrams, eMarketer senior analyst and author of the new report “UK Online Advertising: Spending and Trends.” “Because Internet ad spending continued to grow during the economic downturn, online marketers are also well placed to capitalize on the recovery, whether this is slow and halting, or steady and more rapid.”
The Web already... Read More » |
By host on 29/06/2010 10:25Source: Internet Retailing/PayPal
Online shopping is set to double its share of the retail market to 10.4% by 2012, new research suggests, making it “the silver lining in the economic crisis”. By then it will be worth more than £30bn a year and £1 in every £10 will be spent online.
But while e-commerce is expected to grow by a rapid 36%, or £8bn, in the next 18 months, in-store sales are forecast to grow by just 1%, or £3.3bn.
Those are the key findings of the second annual PayPal Online Retail Report, carried out by Experian. If its forecasts come true, online retail will be worth £30.6bn by the end of 2012.
Already internet spending has tripled as a share of total retail spend since the end of 2006, the report found. And it’s expected to grow by at least 22% a year in 2010 and 18% in 2011. At the same time, overall retail sales are expected to rise by 0.4% this year and 1.6% in 2011.
... Read More » |
By host on 09/10/2009 09:04
Online advertising spending in the UK has overtaken television expenditure for the first time, a report has said.
Online spending grew 4.6% to £1.752bn in the first half of 2009, while TV spending shrank 16.1% to £1.639bn. Overall advertising fell 16% compared with the same period in 2008, said the study by the Internet Advertising Bureau and PricewaterhouseCoopers. E-mail campaigns, classified adverts, display ads and search marketing are all classed as online advertising. The body representing UK commercial television broadcasters said that the comparison was unfair. Read More »
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By host on 10/07/2009 10:53Integrated marketing can help us work smarter, achieve better results, measure results more accurately, and determine where we'll get the highest returns on our marketing investments. Specifically, it can promote: accountability, clarity.....Read More » |