We all know that how we conduct our business has not changed much over the years, as the most important thing that you need to do is market your brand. However, how we approach has certainly changed. Going back five years the best way to do this was with email campaigns, but now most of us use social media marketing for that end goal of success.

We are being told time and time again that marketing your brand on social media services such as Facebook and Twitter is the key to growth, but an article on IABUK offers some interesting stats that refute this belief.

According to research provided by Econsultancy over 38 percent of people have still not embraced social networking sites – so the need to focus on email marketing is still as important as ever.

In the survey taken the results showed that out of 36 percent of consumers studied, they said that they were more likely to purchase something online via an email that was sent to them.

So this tells us one thing, do not underestimate the power of an email campaign.

Source: Econsultancy