Website visitor Conversion can mean a number of different things to different businesses, varying from, say, an actual order being placed on a Website to perhaps a simple request for information or maybe a telephone contact call. So your visitor conversion rate is a vital component of the effectiveness of your Website. Different interpretations of how conversion rate is measured may often apply – but it can be defined simply as:
It may be that your business serves multiple market segments with an array of products that are applicable to one type of customer but not necessarily another. Your Website may already have inside pages that address each of their needs so it must make it as easy as possible for them to find the pages of interest to them, otherwise they will hit the back button and try another site.
Your Website needs to engage your visitors and inform them, quickly and clearly, what you do and how that benefits them. It needs to lead them quickly and directly via their funnels of interest to the information of relevance to them. It needs to make it easy for your visitors to convert – take the action that you want them to.
For every Website we build we take the time to gain a thorough understanding of the motivations of the intended target visitors. We then utilise Conversion Architecture throughout those Websites to lead those potential customers to their particular areas of interest and to help them to achieve their goals whilst also achieving yours (conversion).
For you to achieve your goals, the visitors must achieve theirs' first.